A recent Reddit post that gained huge popularity brought back to life a brilliant 2008 campaign by World Wildlife Fund (WWF).
The campaign is called WWF Japan – Population by pixel, and it was created by the agency Hakahodo C&D / Toky. The brains behind the campaign were Nami Hoshino, Yoshiyuki Mikami, and designer Kazuhiro Mochizuki. Imgur user JJSmooth44 was inspired by their work and made a follow-up campaign which is just as powerful as the original.
The animals in the project are composed of as many pixels as there are animals still alive in the particular species, so it makes some of them pretty hard to recognize.
He wrote that he did it as a programming challenge, and paid homage to Hakahudo C&D / Tokyo by scraping the Animal Planet endangered animals list. Check out the project for yourself below, and feel free to tell us what you think about it in the comments.
African Wild Dog – estimated 3000 to 5500 remain
Amur Leopard – estimated 60 remain
Amur Tiger – estimated 450 remain
Bengal Tiger – estimated 2500 remain
Black Rhino – estimated 5000 remain
Blue Whale – estimated 10000 to 25000 remain
Borneo Pygmy Elephant – estimated 1500 remain
Chimpanzee – estimated 180,000 remain
Galapagos Penguin – estimated 2000 remain
Giant Panda – estimated 1864 remain