Fashion brands have been criticized quite often in the recent years for shamelessly plagiarising other brands or “borrowing” elements from local countries.
People began to notice that some of the last year’s Dior’s pre-fall collection items looked oddly familiar, and the small Romanian region of Bihor was put in the spotlight. As it turns out, Dior’s coat is very similar to the traditional Bihor coat, and the fashion house is selling the coat for an amazing sum of 30,000 euros (around $35,000). What’s worse, none of the proceeds will go the community of Bihor, because Dior never credited the region as a source for their inspiration.
Beau Monde, a Romanian fashion magazine came up with a genius new way to fight against cultural appropriation, and they launched a campaign to set things straight. They created a brand new fashion line with the help of native Bihor craftsmen and designers, and Bihor Couture was born. It allows people to buy authentic traditional Bihor clothing for just a percent of the price asked by Dior, while paying the local craftsmen who made the clothes directly.
Make sure to check out Bihor’s designs below, and share your opinion on the matter!
Bihor people are very proud of their traditional clothing designs
However, when Dior’s pre-fall collection came out, people noticed that some of the clothes looked very similar to their traditional clothes.
Here are both of the clothes side by side:
The Romanian fashion magazine Beau Monde launched a wonderful campaign in order to fight against cultural appropriation.
Watch the video below to see what Bihor people had to say about Dior’s clothing line:
And here’s what people said about the issue: