Women working at the Michi Kake store in Osaka, Japan are being encouraged to wear badges and indicate when they’re on their period in order to tackle the stigma surrounding menstruation in Japan.
The store sells an array of female intimate and menstrual products, and even though the workers don’t have to take part in the scheme, those who want can pin one of the “period badges” next to their regular name tags.
WWD Japan reports that the badges feature a cartoon character named Seiri-chan, and it’s a known symbol for the period cycle in the country.
The store in Osaka is divided into four parts in order to provide products that correspond to different stages of the menstrual cycle. The store even co-launched the period prediction app Luna Luna, and it identifies the different stages of the cycle.
The blue section is for women that are currently on their period, the glittering period (the time after your period), the turbulence period (when you feel absolutely irritable), and the gloomy period (the time right before your period).
Store manager Takahiro Imazu told WWD Japan that there’s a tendency in the country for women not to mention their intimate life and their periods.
She’s aware that not all customers will react positively to the change, but the fem-tech is growing, and the values of young people are changing with it.
She added that she’s excited for the change and for their store to become a shop for solutions for women’s sensitive needs, and to be an asset to the marketplace.
What do you think about the idea? Should more stores do this?