“Handsome Her” cafe in Melbourne’s Brunswick stood out as something truly newsworthy when it was reported back in 2017 that it would go against gender inequality and it would charge men 18% “man tax”.
They did it to highlight the prevailing issues of gender wage gap in the society, but, sadly, they are shutting down.
The cafe, managed and run by green activist Alex O’Brien declared that they would close the shop on April 28.
It wasn’t immediately clear why the cafe is shutting down after only 2 years of business.
As it turns out, the cafe faced major backlash on the internet for its apparent reverse gender inequality scheme, and in a parting post on Facebook, “Handsome her” said that the “man tax” pulled in widespread criticism from netizens.
They said that the way the world responded to the man tax showed them how fragile masculinity is and solidified the necessity for them to confront and dismantle patriarchy. They added that they were a small company attempting to prioritize ladies and ladies issues, however, it turned out as a punching bag for the web and Melbourne.
The feelings about the cafe closing have been mixed. Some people wrote that alienating a good proportion of the client base is not going to end well, however, others were sad that the cafe has to shut down, and were glad that they tried and were vocal about it.