There are around 7.7 billion people living on our planet, and each one of us uses plastic.
Many of us think that using just one plastic bag for our groceries couldn’t possibly have an impact on the environment, but when you imagine that billions of people are doing it, the picture is changing. Or, to put it in another word, we are absolutely drowning in plastic.
Luckily, more and more people are becoming aware of this problem, and there are many positive environmental movements worldwide that inspire us to join in and clean our planet for a better future.
One of those movements is the already well-known #trashtag challenge, and another one is the international organization Sea Shepherd Conservation Society (SSCS). It aims to protect ecosystems and species in the oceans and to conserve them by showing what we, humans, do to the marine wildlife. The group created a shocking plastic awareness campaign which features very graphic 3D posters that depict a turtle and a seal. The eye-opening message is very clear: The plastic you use just once will torture the oceans forever!
SSCS teamed up with advertising agencies Tribal Worldwide Sao Paulo and DDB Guatemala to create the posters.
Guiga Giacomo, the Executive Creative Director at Tribal Worldwide said that only one small and thoughtless action in our daily life can cause a huge problem to nature without us even realizing it. They aim to fix this in this campaign by reaching the largest number of people possible and bring awareness to the fact that we can help terrible scenes like these do not happen by taking just small and easy steps.
Sea Shepherd’s founder and president Captain Paul Watson says that scientists warn that by 2050, there will be more plastic in the oceans than fish, and they are committed to preventing this from happening! If the oceans are gone, we are gone as well!