Gucci Plans “To Disrupt Toxic Masculine Stereotypes” By Selling This Tartan Dress For Men

Gucci Plans “To Disrupt Toxic Masculine Stereotypes” By Selling This Tartan Dress For Men

High fashion brand Gucci sells a $2,600 orange tartan dress with a satin detail for men that will ‘disrupt the toxic stereotypes that mold masculine gender identity’ – according to the website.

The Italian luxury brand writes on its website that the Tartan cotton shirt, which features a Peter Pan collar, pearl buttons, and ‘smock embroidery’ is inspired by grunge 90s looks.

This is what the dress description reads:

“This tartan smock in delicate colours reflects the idea of fluidity explored for the Fall/Winter 2020 fashion show, disrupting the toxic stereotypes that mold masculine gender identity.”

The dress was met with mostly negative reactions on social media, and many people criticized the steep price tag of the dress.

One person tweeted that Gucci tries to charge $2,600 for the ugliest dress ever, while another one wrote that men can buy a dress from any chain of stores for $20 if they want to wear one.

In addition to this dress, Gucci also offers a less expensive option in a pink and turquoise floral print. The Blue Gucci Liberty long shirt for men sells for $1,800, and it also features pearl buttons.

 
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