Mom Calls On Kmart To Ditch ‘Gendered’ Clothing Labels

Mom Calls On Kmart To Ditch ‘Gendered’ Clothing Labels

India Springle is a mother from New Zealand who recently shared a photo of her smiling two-year-old daughter Lola wearing her new dinosaur shirt from Kmart. The mother, however, have since called out the retailer to ditch the “gendered” labels from its children’s clothing range, because her toddler girl’s favorite top has been labeled for boys.

The mom took it to Facebook to call out the store to remove the “boys” and “girls” labels so kids can choose what they would like to wear.

A spokesperson for Kmart has since told Daily Mail Australia that their store design is set up to assist customers with a convenient shopping experience based on their shopping behavior.

They added that they’re constantly listening to their customers and incorporating their feedback to both future product ranges and store design.

Springle has since started an online petition in which she calls on the retailer to roll out genderless labels across its stores.

Even though many people agreed with the mother and said that they feel frustrated when they have to shop in the boy’s section for their daughters, others suggested that the mother should just cut the labels off and solve her “gender-neutral problem”.

 
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