A company just released a redesigned version of the Nike Air Max 97s with features holy water injected into the soles.
Yes, you read that right, and this is not a joke.
The sneakers sold out within minutes at a price of $3,000 a pair.
The “Jesus shoes” were launched by Brooklyn-based company MSCHF, and they made the sneakers with 100% frankincense wool and added a crucifix to the laces.
Fox News reports that the sneakers sold out within minutes of release. However, there were less than 24 pairs made, so it doesn’t come as a surprise.
The creator of the sneakers explained that there was coloring added to the holy water to enhance the visibility of it through the clear part of the sole, and it has also been reported that the design is in no way affiliated with Nike.
The wording “MT.14:24” can be seen on the side, and it’s a reference to a passage from the Bible which describes Jesus walking on water.
The back of the shoe has the vertical lettering “MSCHF”, and the letters “INRI” can be seen on the other side, which stems from the Latin phrase “Iesus Nazarenus Rex Iudaeorum”, meaning “Jesus of Nazareth, King of the Jews”.
According to Daniel Greenberg, head of commerce for the company, the liquid injected into the bubble soles comes from the Jordan River and was blessed by a priest, and then sent out to him “by a friend in Israel”.
According to The New York Post, rapper A$AP Rocky received one of the pairs, and six others were sent out to YouTubers.