Nike Redesigned Their Mannequins, And People Think They Are Promoting Obesity

Nike Redesigned Their Mannequins, And People Think They Are Promoting Obesity

When it comes to discussing women’s bodies, almost everything ends up being controversial. An attempt of inclusivity is almost always bound to end in a heated discussion over what’s considered the “norm”, whether they’re too skinny, too fat, too tall, too short, too anything.

Women have been seeking for more inclusiveness in the fashion industry for decades, and even though some companies have tried doing something different, it seems that we still have a long way to go.

The popular sports brand Nike recently introduced its plus-size and para-sport mannequins at their store in London, and, expectedly, it sparked a heated discussion.

Nike’s newest addition in their flagship store in Oxford Street in London is dedicated to “celebrating the diversity and inclusivity of sport”, according to the company.

Not only did Nike introduced a plus-size mannequin, but they also redesigned the floor in the store and created a dedicated space for women called Expert Studio.
The “Expert Studio” offers services such as customized sports kit for teams, bra fittings, and leggings adjustments.

Sarah Hannah, Nike’s vice president for women in Europe, Africa, and the Middle East said that the re-designed space is another demonstration of Nike’s commitment to inspiring and serving the female athlete. She added that this is more than a shopping experience, it’s “a destination to celebrate sport just in time for an incredible summer of football, athletics, netball, and more”.

And while we’re all in for inclusivity, there were many people that didn’t quite like the movement for inclusivity.
For example, Steve Miller, a TV personality and author of weight loss book Fatnosis wrote that this is not a good move, and it seems the U.K. loves to be in denial of fat.

Another user wrote that Nike is doing a great job of being a motivator to get people to buy workout gear, and that their slogan should be: “Buy our stuff and workout or you’ll be unhealthy and overweight like this mannequin.”

And yet another user suggested that Nike is showing fat customers how awful would they look if they purchased these items.

What do you think about this? Do you like Nike’s new collection, or you agree with some of these social media users? Tell us in the comments!


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