Ben Hopper is a 37-year-old photographer from London that decided to photoshoot dozens of “hairy” women in his Hackney studio for a project called Natural Beauty.
The photos feature women showing off their underarm hair, and it aims to show that “hairy is beautiful”.
Most of the photos have been taken between 2016 and 2018, and they prove that women don’t need to conform to society’s expectations of hair removal in order to be attractive.
So, his project challenges the modern-day ideals of beauty and rocks natural look on women.
He said that he thinks it can be very beautiful and empowering for a woman to show her natural beauty, and you need an attitude to be a female with hairy armpits nowadays.
He adds that he has learned that women’s societal pressure to shave has to do with brands such as Gilette who needed to extend their razor clientele, so created one for women.
He started “Natural Beauty” in 2007, and the series has gained huge popularity online in recent years. Many women who have opted not to shave their underarms have approached Hopper to be featured in the project directly, and you can check some of his work below.