The coffee giant Starbucks used its cup name-writing tradition as proof of the company’s acceptance and supportiveness of the LGBTQ+ community in a new commercial.
The video tells the story of a trans teen from the U.K. who is repeatedly referred to by their birth name, even though they no longer identify with it.
They look absolutely devastated when the delivery person, the receptionist, and even their own father refer to them as Jemma Miller – a name they no longer use.
However, as the Starbucks barista asks “And what’s your name?”, the protagonist responds “It’s James”. Starbucks UK wrote in the caption that writing your name on a cup and calling it out is a symbol of their warm welcome at Starbucks, and even though it’s a small gesture, it’s symbolic of what they believe in.
“Recognition and acceptance, whoever you are, or want to be. We welcome everyone.”
Starbucks also released a series called #whatsyourname in addition to the commercial, which features the stories of numerous trans individuals.
Check out the full version ad for yourself below: