Jumbo is a massive Netherlands-based supermarket chain that introduced special ‘chat checkouts’. The checkouts, called ‘Kletskassas’ will differ from regular checkouts because they’ll be slower and they’re aimed to elderly folks to combat loneliness.
Surveys show that more than 1.3 million senior citizens (aged 75 or older) live in the country, and loneliness among the elderly is a big concern. So, the chat checkouts will allow older citizens to chat with the cashier and other customers. The first ‘slow checkout’ was opened in Vlijmen in Brabant in 2019, and it’s been a success.
The solution is a part of the government’s ‘One Against Loneliness’ program, and it’s an initiative to gather organizations, towns, and companies to find solutions for loneliness in senior citizens.
🗣️Gisteren is er een kletskassa geopend in de Jumbo in Udenhout! Deze zijn speciaal voor mensen die geen haast hebben en het fijn vinden om een praatje te maken tijdens het afrekenen. Hiermee wil het bedrijf bijdragen aan het verminderen en voorkomen van eenzaamheid in Nederland. pic.twitter.com/KgorL9laiE
— gemeentetilburg (@gemeentetilburg) September 28, 2021
The CCO of Jumbo and the person in charge being the National Coalition against Loneliness, Colette Cloosterman-van Eerd, said that many people feel lonely, but that’s especially the case among the elderly.
“As a family business and supermarket chain, we are at the heart of society. Our stores are an important meeting place for many people and we want to play a role in identifying and reducing loneliness. We do this in various ways, including our Kletskassas. We are proud that many of our cashiers like to take a seat behind a Kletskassa. They support the initiative and want to help people to make real contact with them out of genuine interest. It is a small gesture, but very valuable, especially in a world that is digitizing and getting faster and faster.” – they added.
The first ‘Kletskassa’, or chat checkout, as it has been dubbed, was opened in 2019 in Vlijmen in Brabant. Its success prompted the group to plan for another 200 to be operative by this time next year. https://t.co/6FeZulqfND
— DutchNews.NL (@DutchNewsNL) September 28, 2021
The first Kletskassa was a massive success, so the supermarket chain has expanded the program to 200 stores across the country. In addition to the slower checkouts, Jumbo has also introduced other means to combat loneliness, including a chat corner where customers can grab a cup of coffee and chat with neighbours and other shoppers.