Did you know that only 38% of women have admitted to pleasing themselves in the past year, and a staggering 75% of women do not reach pleasure in intimate intercourse? To make things worse, 30% claim that they have pain during intercourse, and they have suffered from pain for a decade before admitting it to their partner or a doctor.
These unfortunate statistics were brought to the public by a socially-conscious sleepwear brand called Lunya, and its founder – Ashley Merrill.
She is committed to female empowerment, and she was inspired to launch a social media campaign called I Come First. It urges women to prioritize their own pleasure, and, by extension, themselves.
This is what the company’s description reads:
“Our pieces are crafted to make you feel confidently comfortable in your most intimate space — the bedroom. Being a modern woman can be complicated. We’re here to simplify — we know lots of things keep you up at night; what you sleep in shouldn’t be one of them.”
Even though it may seem like a pretty strange mission for an underwear company, the thing is: it totally makes sense!
The problem with many popular underwear brands is that they aren’t actually marketed for women, but they are actually marketed for men.
Lunya is actually interested in how a woman feels, and not just how she looks. It prioritizes comfort over the chintzy bows and lace, and it embraces all body types!